The Brand : What We Stand For
X of Pentacles (pronounced "Ten of Pentacles") - named after the Tarot card that represents wealth and long term success- A sense of Fulfillment in having one of the most valuable things one can possess-Individuality.
In a world where everything is mass produced and everyone resembles one another...we strive to create for those who value superior quality but MUST be themselves. The only box we can be put in is our packaging :)
Working directly with fabric mills used by luxury fashion houses- we provide them with our own art prints instead of recycling the same patterns everyone else uses.
We also support Italian craftsmanship and tailoring trades. In our efforts to partner with historic bespoke tailors to produce our garments and uphold the phenomenon that is Neapolitan Tailoring. Specific to Naples, Italy - with it's own style of visually distinctive characteristics that can be easily spotted among a crowd of suits. An industry already facing it's mortality- with most tailors well into their late 60s+ and in great need of a new generation to carry on the tradition of things still made by HAND. The old school way. We like old school shit- it has soul, slight imperfections, it feels human. We love tradition and having the best of the best when it comes to quality- but without the ostentation that tends to accompany luxury goods.
Sustainable by Nature
Bespoke tailoring has historically been a sector of "sustainable fashion", before the term was coined. Utilizing natural materials and creating garments meant to last a lifetime, rather than a few seasons. We continue that mission, emphasizing quality over quantity. Our accessories follow the same route, only releasing new collections once the previous have sold out- thus reducing our carbon footprint.
We promise to always go out of our way to be thoughtful, provide personal service, and deliver you something that is truly ONE OF A KIND.
The Founder : HUMBLE ORIGINS
X (Ten) Of Pentacles was founded in 2016 on the heels of several tragic events. Our founder and Designer , Marcel Ames, was on track to join the ranks of the Richmond Police Department circa 2014. About 2 months shy of graduating the academy, he suffered from a concussion during training. Following months of physical therapy and treatment, he was unable to return.
Shortly after, Marcel was blind-sided by the abrupt death of his father, followed by the loss of his home. While searching for a new career, dealing with grief, and working through post-concussion syndrome- Marcel began sketching as a therapeutic outlet. When there were no design jobs available, he decided to pool his resources and create the brand you know today as X of Pentacles- teaching himself design and pairing it with an obsessive passion for menswear. Many of those therapeutic sketches drawn at the kitchen table became the first pocket square collection.
Watch our founder's CreativeMornings talk below to learn the long version of that story.